O2 to revamp iPhone tariffs

In a surprise (to me) move, o2 have announced a major shift in their tariffs, including a significant change to their iPhone charges. This is great news for customers, as the inclusive minute and text allowances have generally been significantly increased.

Being on the £45/mo tariff, I gain the least; I only get double the inclusive minutes (up to 20 hours a month) now, the £35/mo plan has three times the inclusive minutes (up to 10 hours) and two and a half times the texts. The £55/mo tariff is gone, replaced by a totally over-the-top £75/mo one that I, honestly, can’t see anyone going for. All tariffs continue to offer unlimited free data over GPRS, EDGE and WiFi (via The Cloud.)

It’s not likely to sell the iPhone to anyone who wasn’t convinced, but it’s done a lot to improve the customer satisfaction of at least one consumer.